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Why
should you offer an informative newsletter to your clients/prospects?
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If
some Internet marketing campaigns have been questionable, we
cannot reject the power of a periodic information newsletter
as a new way to promote a brand or a product line. At least
two major sales points are for it: There is no cost associated
to the readership, and the message is delivered personally to
your targeted audience within minutes.
But producing a good newsletter costs time, as people do
not want to receive commercial material only. If the message
is too pushy, they would ask to be removed from the recipient
list. The secret is to provide value-added information in
the newsletter and include some "light advertising" for business
problems they may encounter, and to which you provide an answer/solution.
Whatever field you work in, people like tips, real
stories, and generally "good to know" information. By doing
so, your company will be perceived as an expert and advisor,
and people will be more willing to get in touch with you when
needed, or listen to your sales people when they call.
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 Questions? |
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