The following books will answer many of
your questions about setting up operations in the U.S. The
last book on this list was written by John Rauscher, founder
of IT-Startup.com.
Crossing
the Chasm: Marketing and Selling High-Tech
Products to Mainstream Customers
Geoffrey A. Moore (foreword by Regis McKenna), HarperCollins
Publishers: New York (August 1999), rev. ed. (paperback).
The revised edition of Crossing the Chasm is
a readable masterpiece on marketing for startups. Moore,
a visionary and a great analyst, has sold millions of
copies of his bestseller. He explains why high-tech
marketing is unique and how to adapt your marketing
strategy as you grow. (English; reading time 3 hours)
A
la conquête de la Silicon Valley
John Rauscher, Editions d'Organisation, France (May
1999) (paperback).
This is a practical guide for high-tech companies that
want to start their U.S. operations quickly and efficiently.
The author combines a very detailed market analysis
with his experience in setting up companies from scratch
to IPO. (French; reading time 3
hours)
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Copyright IT-Startup.com. All rights reserved.
Geoffrey A. Moore (foreword by Regis McKenna), HarperCollins
Publishers: New York (August 1999), rev. ed. (paperback).