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What
is “elevator pitch”?
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"Elevator
pitch" is an extremely important concept. It is based on this
hypothetical example: After leaving a meeting with a prospect,
you enter the elevator. On the elevator, you meet the decision
maker who did not attend your meeting. He asks you the purpose
of your visit. You have exactly one minute to convince him that
your idea is mandatory for his/her organization. (Even in New
York's tallest buildings, elevators don't need more than one
minute to go from one point to another!) This exact situation
may not happen very often, but the example is vital within the
American culture of doing business. Your sales talk has to be
fluent, concise and straightforward. "Elevator pitch" is important,
as it proves that you understand your market, your product,
its key features and its benefits. In one minute, you must
summarize the business problem that your tool/solution addresses,
why your tool is better than the competition, how unique you
are, and the return on investment that your customer can expect
from it. If you don't master these essential concepts, you are
unlikely to be successful in this tough market. This explains
why venture capitalists believe that "elevator pitch" is so important.
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 Questions? |
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